about us
ice Cream and Freshly-made Tea Drinks
In order to make every ice cream and freshly-made tea drinks well, MIXUE brand jointly serves with three major companies: MIXUEBINGCHENG Co., Ltd. leads the operation and management; Daka International Foods Co., Ltd. leads the research, development and production; Shangdao Smart Supply Chain Co., Ltd. provides warehousing and logistics services, and the three major companies have collaborated to form a complete industrial chain, ensuring the rapid growth of MIXUE in the domestic beverage industry, and committed to promoting better and faster development of the global ice cream and tea industry.
At Mixue, we believe that a cup of drink is more than a flavor—it carries warmth.
Our culture is built on three core values: simplicity, sincerity, and sharing.
We strive to spread happiness in the most down-to-earth way, ensuring that everyone who steps into our stores feels relaxed and welcomed.
We cherish every ingredient and every step of the process, letting “genuine and honest” become the foundation of our brand.
Most importantly, we believe sweetness is meant to be shared—with friends, with family, and with anyone willing to pause for a smile.
To us, sweetness is an attitude;
bringing joy through sweetness is our culture.
